News: Case Studies
Daily Mail History of the Daily Mail The Daily Mail was founded in 1896 and is a middle market tabloid newspaper as well as an online news website publishes in London. It was founded by Harold and Alfred Harmsworth. The Rotheremere name comes from Harold as he was the 1st Viscount Rothermore. It launched it's sister paper, The Mail On Sunday, in 1982. Owners and Trusts It is currently owned by the Daily Mail and General Trust, of which 4th Viscount Rothermere is the primary shareholder. Circulation Figures At the end of 2022, the Circulation Figures for the Daily Mail were 909,201 Advertising Costs £300-£3,000,000 Sales Figures For The Last 5 Years They don't say, suggesting that they're losing sales. Alternative Revenue Options Online Revenue Options Changes in the Last 10 Years and Effects of Technology Mission Statements/Principles "We prioritise organic investment and continuing our commitment to real dividend growth" A for profit company that seeks to accrue