Daily Mail
History of the Daily Mail
The Daily Mail was founded in 1896 and is a middle market tabloid newspaper as well as an online news website publishes in London. It was founded by Harold and Alfred Harmsworth. The Rotheremere name comes from Harold as he was the 1st Viscount Rothermore. It launched it's sister paper, The Mail On Sunday, in 1982.
Owners and Trusts
It is currently owned by the Daily Mail and General Trust, of which 4th Viscount Rothermere is the primary shareholder.
Circulation Figures
At the end of 2022, the Circulation Figures for the Daily Mail were 909,201
Advertising Costs
£300-£3,000,000
Sales Figures For The Last 5 Years
They don't say, suggesting that they're losing sales.
Alternative Revenue Options
Online Revenue Options
Changes in the Last 10 Years and Effects of Technology
Mission Statements/Principles
"We prioritise organic investment and continuing our commitment to real dividend growth"
A for profit company that seeks to accrue more and more profit.
News Values It Prioritises
Political Bias
Ideologies Conveyed
Reporting Style
"Clickbait"y headlines, trying to evoke emotions in people before they have even read the articles.
Regulatory Body
The Independent Press Standards Organisation
Complaints Example
Target Audience Research
The majority of readers for the Daily Mail are women, which is unusual for a national paper, often older readers with traditionalist values.
Daily Mail readers are succeeders
Cover Analysis
The Masthead has a black background rather than a blue one, black is a colour often associated with death, and as such it seems to indicate mourning which would show respect for the people who have died. The main cover image is the destruction in Israel, and makes the reader sympathetic towards the people who have been attacked.
Absence of Lifestyle article places focus on the tragedy.
Right wing values displayed, 'Woke' common term to insult leftists from the far right. "Save us" paints Rishi Sunak as a hero.
Masthead - The Guardian is in a serif font on a blue background. The Guardian chose blue and white to separate itself from both tabloids and traditional broadsheets in order to display how it has a different point of view.
Headline - 'PM faces calls to put Afghan concession in Rwanda bill'. The Guardian reports on Rwanda bill, serious issue which could see people sent to their deaths. Previously reported as a human rights violation. Gerbner and mean world syndrome. Entire topic is about the criminalisation of immigrants (Gilroy).
Main Cover Images - Main image features a black woman named Peres and her story of breaking the world record for a women only race in the London Marathon. Bell hooks and intersectionality subverted as The Guardian champions diversity in its values. Women predominantly featured in all images.
Side stories - 'US aid vote 'shows west will not abandon Kyiv'. The Guardian talks about topics that are important not necessarily 'relevant'. The War in Ukraine is less substantial in the public eye than The Gaza conflict. Goes against Curran and Seaton's idea that risk is measured in profit and that companies repeat things that are popular.
Opinion article feature - Focus on the person with highlighted yellow text, as well as engaging with a hook with lexis 'You've got to speak to people's emotions' to create intrigue.
Context - The Guardian is left wing, smaller market share so takes more risk with it's stories rather than reproducing what works. Finds more success online than in print so more likely to take risks to uphold value of freedom of press. Not afraid to call out right-wing government.
Masthead - Traditional coat of arms combined with serif font connotes the traditional values of the Daily Mail.
Headline - 'Jewish Leaders Call On Met Chief To Quit'. On the side of the Jewish Leaders, opposed to specific individual rather than the system. Reinforces pro-establishment stance taken by the Daily Mail due to its traditional values.
Layout - 2/3 of the page focused on the ruling class, pushes white supremacist capitalist narrative (Intersectionality)
Other Headlines - Focused on celeb news, Posh (Spice Girl). Taylor Swift Fan (Wow).
Main cover images - Not related to the main story, instead focused on celebrity news. Curran and Seaton (Repetition of what works in order to reduce risk).
Advert - Advert spot empty due to adblock
Masthead/Banner - Blue, maintains branding synergy with Newspaper. 'News provider of the year'
Obscene comment arguing against Rishi Sunak, suggests he's out of touch.
Jenkins?
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