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Breaking NEWS!: Exam's Next Week

  Media Language - The techniques used to get across meanings in any media product, for newspapers this includes - Masthead, choice of images, layout etc Political Contexts - The political context that surrounds the production of a media product i.e The Guardian is liberal left so supports Labour more than it supports the conservatives Levi-Strauss' - Strauss studied human myths and identified the idea that we understand our world through binary oppositions, we cannot have night without day etc. More prevalent in Newspapers through contrasting representations of a given group. Present in Source A is the idea of binary opposites in order to represent the political party Change UK negatively, which represents the Sun's general right wing stance. It achieves this though the headline itself, with the term 'Remainers Leave' which acts as a binary opposition in the literal sense as you cannot both remain and leave. Though with the political context it is less of a binary oppo

Music Videos

  Emeli Sande - Heaven Sande's first music video/establishing single, 2012 was a big year for diversity. Emeli Sande: Camerawork - Shots from a low-angle establish her stardom and importance, regardless of her current perceived lack of notoriety. For a lot of the video the camera is at eye level with Emeli Sande, rather than being a star she is a person and it establishes the idea that she is down to earth rather than arrogant about her status.  Mise-En-Scene - Modest black robes emulate priestness, but there is a lack of specific religious iconography. This links to new age spirituality in which faith is more about the personal things you get out of it rather than fearing going to Heaven. Links to how the lyrics are more about personal fuckups rather than sins that prevent her from going to the literal definition of heaven. Her clothes also break female stereotypes when establishing new artist, more about her music than her body. The diverse cast which represents taboo topics sugg

News: Time To Lock In Edition

INDUSTRY Comparison of Print News and Online News In print news: - The production of news is in the hands of journalists, editors and printers.  - Distribution of news is by organisations that send it to newsagents. Some control over the publications that are distributed, not over the content of the publications. - Newsagents and other retailers sell the newspapers (circulation)  - Producers control news content.  In online news, the situation is less clear. Distribution and circulation are combined by websites and social media. There are many more news producers due to ease of access (including amateurs). Social media websites like Facebook have control over what specific audiences see thanks to algorithms, which can often recreate the echo chambers made by audience bias in print circulation.  The dominance of online news means that exclusives have become less valuable as the news cycle has shortened and an exclusive can be replicated by competitors near instantly. Reliance on formats

News: Case Studies

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Daily Mail History of the Daily Mail The Daily Mail was founded in 1896 and is a middle market tabloid newspaper as well as an online news website publishes in London. It was founded by Harold and Alfred Harmsworth. The Rotheremere name comes from Harold as he was the 1st Viscount Rothermore. It launched it's sister paper, The Mail On Sunday, in 1982.  Owners and Trusts It is currently owned by the Daily Mail and General Trust, of which 4th Viscount Rothermere is the primary shareholder. Circulation Figures At the end of 2022, the Circulation Figures for the Daily Mail were 909,201 Advertising Costs £300-£3,000,000 Sales Figures For The Last 5 Years They don't say, suggesting that they're losing sales. Alternative Revenue Options Online Revenue Options Changes in the Last 10 Years and Effects of Technology Mission Statements/Principles "We prioritise organic investment and continuing our commitment to real dividend growth" A for profit company that seeks to accrue

Better Product

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Logo Brief That Was Bad

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